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Meijer Adds Features To Digital Shopping Tool App


Meijer has added features to its mPerks program that allows customers to store digital receipts from purchases in a single place and details exactly how much they’ve saved by shopping at the Grand Rapids, Mich.-based retailer.

With more than $100 million saved by mPerks subscribers since 2010, Meijer says it is among the first retailers to provide interactive spending and savings information to customers. The new features are available for subscribers who enable the digital receipts option on their accounts and enter their mPerks ID each time at checkout.

“Customers who enjoy our everyday low prices and take advantage of mPerks can really see how their savings are adding up and better recognize the overall impact Meijer makes toward stretching family budgets,” said Michael Ross, VP of customer marketing and emerging technology.

While paper receipts will still print at checkout for all customers, digital receipts will appear 15 minutes after a purchase, and savings graphs on their mPerks accounts will update every 24 hours. Once the features are enabled, users will be able to track how much they have saved in the “Receipts & Savings” section of mPerks. Pie graphs break down savings into various categories and also display overall savings.

In addition to viewing on mPerks.com, the Receipts & Savings features also can be viewed via the Meijer app. The app is available as a free download for iPhone and Android smartphones through Apple Inc.’s App Store and the Android Market, and has other features, including:

• View and clip digital coupons with the mPerks program;

• Create and check off items on a shopping list;

• Browse sale items and save to a shopping list;

• Earn total purchase savings from Personalized, Pharmacy and Baby Reward programs;

• Receive maps to a nearby Meijer store; and

• Search and find products on a store map.

Meijer launched mPerks as a way to help deal-seeking customers save money at the register by offering a faster—and more convenient—way to clip coupons. Ross said the program has a redemption rate up to four times higher than the national average and recently reached a milestone of 344 million clips. In 2013, an average of 90,000 customers signed up for the free online program, which keeps savvy shoppers from having to cut, print or even present a coupon upon checkout.

“We’re pleased that so many of our customers are taking advantage of the time- and money-saving resources we have in place,” Ross said. “We’re dedicated to continually introducing solutions that enhance their shopping experience.”

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