Last updated on September 22nd, 2014 at 08:45 pm
Halo Beverages has launched BetterSweet Maple Water.
Maple Water is the mineral-rich, subtly sweet water that feeds Maple trees; it contains more than 130 micro-nutrients and organic compounds that help Maple trees thrive all year long. This nutrient-rich water flows from the roots to the buds of maple trees during thaw-freeze cycles in early spring and, after extensive heating, becomes Maple syrup.
“Nature has really outdone herself in creating Maple Water and we couldn’t be happier in joining forces with her in our quest to provide America with the best drinks on the planet,” says Len Boyko, co-founder and CEO of Halo. “After trying BetterSweet, we believe people will wonder why they had to wait so long for a company to finally get it right.”
Adds Stephen Ford, co-founder and chief innovation officer, “Our mission is to change how drinks are made and it starts today with BetterSweet Maple Water. Maple Water is lower in real sugars and calories than coconut water, and it’s a local product, which isn’t shipped from some faraway country. We’re proudly 100 percent grown and packaged in the U.S.A. and that happens to be very unique in the beverage industry.”
Maple Water harvest currently is under way in the forests of Vermont. BetterSweet is filling one million bottles in 2014, which currently can be purchased online at bettersweetdrinks.com. Halo says BetterSweet will be available on store shelves across the U.S. with retail announcements on tap in the coming weeks. Halo also will launch promotional campaigns in select U.S. cities to introduce the product to consumers.