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Kellogg’s Online Hub, Dias Grandiosos, Targets Latina Moms

Kellogg Latina

Moms, young and old, often turn to their own mothers (and extended family) for advice, and now Kellogg’s is extending that community by bringing Latina moms together with Dias Grandiosos, a new digital platform featuring recipes, tips, articles and original content designed for Latinas and their families. Dias Grandiosos is a unique online community that focuses on empowering and inspiring Hispanic women by bringing them joy and optimism to their everyday moments, according to Kellogg’s.

“Dias Grandiosos is grounded in the understanding that Latinas are trying to find balance between maintaining their cultural heritage while embracing a more American lifestyle,” says Christopher Rivera, associate director of multicultural brand marketing at Kellogg’s. “We help her find this balance through deliciously nutritious recipes, compelling articles and relatable stories about real Hispanic women and their families with topics that she cares about and that are relevant to our brands.”

In addition to recipes and tips, Kellogg’s reveals Dias Grandiosos will feature inspirational stories of family togetherness from real Latina moms.


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