Norseland Inc. of Darien, Conn., has appointed Carter Califri as GM of sales and marketing.
“With 20 years experience in sales and trade marketing, Carter’s breadth of knowledge in consumer goods, focused management style, keen customer insight and close associations in the retail field are vital assets that will lead our team in building stronger dynamic partnerships with our clients,” said John Sullivan, president and CEO of Norseland Inc.
Carter’s professional affiliations include the International Deli-Dairy-Bakery Association (IDDBA) and Promotion Optimization Institute (POI). He reports directly to Linda Karaffa, Norseland’s VP.
Norseland Inc. is the exclusive importer, sales and marketing agent for Jarlsberg, in addition to several other Norwegian brands. Norseland’s international portfolio also includes Canada’s premier goat cheese producer, Woolwich Dairy, García Baquero of Spain, Old Amsterdam’s premium aged Dutch Gouda, Gabriella and Suprema Italian cheese lines and Ilchester Cheese Co. Ltd., makers of fine British blended cheeses.