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KeHE, FMI Partner To Create Bridge Day Next Week


KeHE Distributors, a leading distributor of natural, specialty, multicultural and fresh products, will host its annual Holiday Show at McCormick Place in Chicago, June 8-9. The two-day event will bring together thousands of retailers and suppliers in the natural, specialty and fresh product categories to showcase holiday products and also year-round “hot and on-trend” products.

“Both our retail and supplier partners rely on our guidance regarding products that will perform well during the upcoming holiday season,” says Brandon Barnholt, president and CEO of KeHE Distributors. “We look forward to showcasing the industry’s most promising new and emerging products, and sharing our expert insights regarding successful holiday merchandising.”

This year KeHE will partner with the Food Marketing Institute (FMI) for a first-of-its-kind “Bridge Day,” connecting the KeHE show with FMI Connect, FMI’s new, annual event. On Tuesday, June 10, KeHE has sponsored the involvement of its customers in order to let them participate in FMI Connect. The bridge day includes retail store tours, the joint FMI/United Fresh Produce Association opening general session and an invitation to attend the remainder of the FMI Connect agenda.

“This exclusive partnership is a first of its kind between FMI and a distributor. We are delighted to partner with an innovator like KeHE,” said Leslie G. Sarasin, president and CEO of FMI.

The KeHE Holiday Show is a private, by-invitation-only industry event.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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