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Top 10 Showcase Products From GMDC’s 2014 HBW Conference Revealed


After a competitive showcase event featuring advanced technology for participating attendees, the Global Market Development Center (GMDC) has unveiled the Top 10 Scanned Showcase Products at this year’s Health Beauty Wellness (HBW) Marketing Conference.

GMDC Top10 HBWThe 2014 HBW Conference was held in Orlando, Fla., at the Orlando World Center Marriott, May 29-June 2. The showcase room was open for three days during the conference to attending retail and wholesale members.

This year’s HBW Showcase used updated product display scanning with modern Android smartphone devices. Each item was given a QR code, and the buyers utilized the phone’s QR code scanner to indicate their interest in items as they toured the showcase room. Each buyer scan was uploaded from the phone in real-time, triggering an immediate email notification to the associated supplier and facilitating an immediate recalculation of the most-scanned items displayed on the “Showcase Top 10” boards placed throughout the conference area.

“The new system proved to be a great improvement over the previous one by putting simplified and familiar technology into the hands of the buyers, providing faster product interest notification to the owners of the showcase items, and allowing for real-time product trending,” said Omar Jibreen, information systems engineer at GMDC.

By participating in the conference showcase, GMDC supplier members have the opportunity to present and display their product(s) to attending retailers/wholesalers using any type of merchandising vehicle available: floor or countertop displays, pallet programs, clip strips, wing panels, etc. Every retailer/wholesaler attending the conference has a pre-scheduled appointment to browse through the products in the showcase room.

“The showcase is traditionally one of our best-selling tools at a GMDC Marketing Conference. Our customers can easily visualize how our products will look merchandised in their stores. Our closing rate for new and seasonal items has risen several fold through the use of the showcase,” said Brian Bradley, EVP of sales and customer development at Lornamead Brands.

Top 10 Showcase Products

1. MZ Berger

Title: Ninja Turtles 28-Piece Display

Description: Teenage Mutant Ninja Turtles 28-piece display; contains 28 pieces; 14-oz. 3-in-1 body wash, shampoo, conditioner

2. EOS

Title: eos 2014 Lip Balm Review

Description: eos 18-piece organic lip balm display, eos 32-piece half panel lip balm display, eos Strawberry, Sorbet and Sweet Mint Clip Strip, eos Pomegranate Raspberry and Blueberry Acai Clip Strip, eos 20-piece Strawberry/Mint Fishbowl

3. Alcon Lab

Title: Alcon Eye Care 15-Piece Display

Description: Alcon eye care 15-piece display

4. Coola

Title: Hang Ten Display Options

Description: Floor display for Hang Ten Sunscreen, powered by Coola, custom designs available for discussion, counter display and wing display options available, Hang Ten Classic Spray SPF 30

5. KT Health

Title: KT Tape Athletic Tape Floorstand

Description: 24 pieces, six each black, blue, beige and pink, 14-count cotton athletic tape

6. Chattem Inc.

Title: Icy Hot Smart Relief

Description: Icy Hot Smart Relief floorstand

7. Chattem Inc.

Title: Nasacort/Allegra Floorstand

Description: Allergy combo 18-piece floorstand

8. Chattem Inc.

Title: Gold Bond Hand Cream Sidekick

Description: Ultimate Healing Hand Cream floorstand—holiday stocking stuffer

9.  Cotton Buds Inc.

Title: Disney Impulse Assortment (Licensing Product Line)

Description: Disney cotton swabs tins, Disney cotton rounds tins, Disney microfiber screen cleaner tins, Disney cotton swab 100-count canisters, Frozen cotton swab 150-count canisters, Mickey hand soap

10. Kellogg Co.

Title: Bear Naked Energy Bar

Description: Bear Naked Energy Bar hutch

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