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Aiya Rolls Out Matcha To Go Single-Serve Sticks

Matcha To Go

With the popularity of Matcha green tea on the rise in the U.S., Aiya America, the world leader in harvesting and distributing Matcha green tea, is debuting its single-serve, portable Matcha tea. Matcha To Go single-serving sticks blend ultra-fine Matcha powder with dietary fiber for a smooth, creamy and healthful beverage. It requires no sifting or whisking, which eliminates the clumping. Users simply pour Matcha To Go directly into a water bottle or thermos, shake and enjoy for either a hot or cold beverage.

“Aiya introduced the world to Matcha through its traditional Ceremonial tea and serving methods, which remains the hallmark of this rare and premium ingredient,” says Fumi Sugita, Aiya America’s GM. “Based on demand from North American customers, we are introducing this convenient, portable, nutrition-packed version so that even more people can enjoy it on a daily basis, either at home or on the go.”

Matcha green tea is renowned for its potent health properties—it is high in antioxidants, amino acids and other nutrients that also provide a natural energy boost. Matcha is ground into a fine powder so that, when drinking Matcha tea or a food or beverage made from it, the entire tea leaf is consumed. Other teas are steeped and impart only 10-20 percent of the healthy nutrients, depending on the tea variety, according to Aiya. Matcha’s fine powder allows for the tea’s non-water-soluble benefits to be obtained, providing more antioxidants, amino acids, protein, calcium, Vitamin C and iron than a standard green tea bag.

One box of Matcha To Go contains 10 sticks and retails for $18.80 per box.


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