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Nestlé Coffee-Mate, Keurig Partner To Offer Branded Coffee K-Cup With Creamer


Keurig Green Mountain Inc. and Nestlé USA are bringing Nestlé Coffee-mate branded coffee with creamer to K-Cup packs for the Keurig brewing system. Nestlé Coffee-mate is the first brand to offer a K-Cup pack for hot coffee that combines roast and ground coffee with branded creamer.

nestlekcup2The companies plan to launch the new Nestlé Coffee-mate 2 in 1 K-Cup packs in Original and French Vanilla flavors on Keurig.com this fall and in grocery, mass and specialty retail stores in spring 2015.

“We’re excited to welcome Coffee-mate into our ever expanding Keurig family of brands,” said John Whoriskey, president of U.S. sales and marketing at Keurig. “As a company, we’re dedicated to bringing new innovation and flavor combinations to our Keurig brewer users. With a beloved consumer brand like Coffee-mate in K-Cup packs, we hope to make consumers’ coffee routines that much simpler while delivering the great taste they expect.”

Added Rob Case, president of the Nestlé Beverage Division at Nestlé USA, “Coffee-mate’s partnership with Keurig is a natural fit since one-fourth of all Keurig users cream their coffee with Coffee-mate. We’re always looking at new, innovative ways to deliver convenience and enjoyment—by combining signature Coffee-mate creamer and roast and ground coffee into one single serve K-Cup pack, Keurig consumers can have their perfect cup at the touch of a button.”

nestleusa.com; keurig.com

Brynwood Partners acquires Juicy Juice brand from Nestlé USA

In other Nestlé USA news, Brynwood Partners VII L.P. says its newly formed portfolio company, Harvest Hill Beverage Co., has acquired the Juicy Juice business from Nestlé USA. Terms and conditions of the transaction will not be disclosed.

Juicy Juice, a 37-year-old brand, enjoys national distribution throughe food, mass and club retailers as well as in the food service channel. Juicy Juice is a pioneer brand in the 100 percent juice category.

Henk Hartong III, senior managing partner of Brynwood Partners, says of the Juicy Juice acquisition: “We look forward to bringing renewed focus and attention to this great brand that has, and continues to hold, a special place with families over many generations. By further leveraging the brand’s nutritional and wellness attributes, we plan to continue providing our loyal customers with its high quality, great tasting products in innovative packaging formats. We thank Nestlé USA for the opportunity to work with them on this transaction and look forward to a smooth transition of the business.”

The company, which expects to announce its management team in the coming weeks, will be based in Stamford, Conn.

Brynwood Partners has completed six acquisitions from Nestlé USA, this one the third in the past 14 months. Last year, two transactions were completed with Nestlé USA: Brynwood Partners VII L.P. acquired Joseph’s Gourmet Pasta Co., and Pearson Candy Co., a Brynwood Partners VI L.P. portfolio company, acquired the Bit-O-Honey brand. The Juicy Juice acquisition marks the firm’s largest buy-side transaction since it was founded in 1984.

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