There’s more competition for the traditional grocer.
Big Lots this week not only rolled out a new look for its food department but also expanded its food selection in all of its 1,491 stores across the country. The department features more brand name products, improved product arrangement and well-designed signage to make shopping even easier, according to the Columbus, Ohio-based retailer.
While Big Lots says its food department will continue to have a significant closeout presence, the company reveals it is doubling its everyday selection of “customers’ favorite brands at amazing values.” Brands that can now be found at Big Lots include: Kraft Macaroni & Cheese, Mike & Ike, Life Savers, Nutella, Miracle Whip, A.1. Sauce, Velveeta, Smucker’s, Duncan Hines and Pillsbury.
“Our business has always been based on the needs of our customer, Jennifer, and bringing her amazing values on great brands and products she loves,” said Andy Stein, chief customer officer. “This is just another way we are building on our promise of surprises in every aisle, every day.”
Jennifer is one of the most popular names in Big Lots’ Buzz Club Rewards program and is the name the company uses to represent its target audience.
Big Lots’ international food assortment also has grown in both size and scope. Now called World Flavors, it is a more diverse set of products and popular brands. Responding to the requests of customers, each store now carries a selection of European, Hispanic and Asian foods.
“This expansion helps our customer find more of her favorite items and brands when shopping the Big Lots food department. Shoppers will appreciate the new look, easy navigation and the expanded variety of products at amazing values,” said Trey Johnson, SVP and general merchandise manager. “These new changes allow Jennifer to find more of what she needs at the exceptional values that she expects when shopping at Big Lots.”