Robinson Fresh continues to add to its lineup of consumer brands with the addition of Green Giant Fresh asparagus. The asparagus product line is available year-round and nationwide through an exclusive licensing agreement.
Green Giant Fresh asparagus is offered in bulk packaging in club and retail boxes as well as tags, wraps and poly bags to provide quick and easy packaging options.
The addition of Green Giant Fresh asparagus is a result of the collaborative success of the introduction of Green Giant Fresh avocados in May 2013.
“Asparagus is one of the fastest growing fresh vegetable categories and is an essential part of our full line of Green Giant Fresh products,” said Jamie Strachan, CEO at Green Giant Fresh. “Robinson Fresh’s category leadership combined with our Green Giant retail support programs will put our customers in position to consistently outpace the rest of the market.”
In addition to being one of the fastest growing retail brands in fresh produce, Green Giant Fresh supports the asparagus category through value-added services, including category management, brand support as well as comprehensive advertising and promotion campaigns.
“Robinson Fresh is proud to take part in bringing fresh, new asparagus options to our client base,” said Michael Castagnetto, director of global sourcing at Robinson Fresh. “The Green Giant brand represents fresh, high-quality products that consumers can depend on.”
Similar to the Green Giant Fresh avocado program, the bagged asparagus options will feature the Box Tops for Education coupons. Green Giant Fresh is the only fresh produce brand to feature the nation’s No. 1 school fundraising program. More than 40 million households participate in the Box Tops for Education program, and participating schools earned more than $80 million during the 2012-2013 school years.