RAP Protein Gummies, the first protein gummy snack to hit the market, launched nationwide on Sept. 10.
RAP Protein Gummies are a convenient alternative to protein bars and shakes, which are often heavy in fat, available in a limited flavor profile and can be time consuming to make at home. The new gummies are fat free, gluten free and feature whey protein isolate, a fast-absorbing, high-quality protein.
They come in three fruit flavors: Strawberry, Mixed Berry and Citrus. A single-serving pouch has 25-35 gummies and 20g of protein, which is the equivalent of three hard-boiled eggs.
“We’re excited to launch RAP Protein Gummies as a great-tasting and innovative alternative within the protein category,” said Michael Sayles, head of marketing. “RAP is a consumer-driven proposition. We conducted a significant amount of research and designed the product to meet the wants and needs of protein consumers who are tired of traditional bars and shakes.”
Fitness consultant and celebrity personal trainer Kacy Duke, who has been called a “top workout guru” by Allure magazine, is working with RAP to help educate those with active lifestyles about optimizing their workouts with added protein.
“The first 30 minutes after your workout is the most critical window to replenish your body with protein and carbs,” said Duke. “I’m excited to share RAP Protein Gummies with my clients as a convenient great-tasting way to consume protein and helps promote post-workout muscle recovery.”
Before and after strenuous activity like weightlifting, aerobics or cross-training, the body needs an ample supply of glycogen in the muscles to provide energy and rebuild. That’s where RAP Protein Gummies’ 2:1 ratio of carbs to protein comes in, by providing a quick source of energy (carbs) and offering essential nutrients to rebuild muscle (protein).
The carbs in RAP Protein Gummies help replenish glycogen, which serves as a precursor for rebuilding depleted muscles. The fast-absorbing amino acids in the protein are available for protein synthesis to build and maintain lean muscle, help them recover quicker and reduce soreness.
Duke said that to get the most out of a workout, it’s best to power up with protein and carbohydrates 30 minutes before and 30 minutes after the activity, giving the body the appropriate amount of time to digest the nutrients in advance of a workout and replenish the body and muscles after.
RAP Protein Gummies are available in select grocery, convenience and supplement stores; SRP $1.99-$2.99 per pack. For more information, visit www.RapProteinGummies.com.