Dana Anderson was named SVP and chief marketing officer (CMO) for Mondelez International, Deerfield, Ill., today.
Mondelez is a snack maker whose portfolio includes nine brands that each generates more than $1 billion in revenues.
Anderson, 60, will be accountable for the company’s global portfolio of advertising, media and marketing partners and oversee the teams responsible for Agency Relations, Brand Equity, Brand Strategy, Marketing Capabilities, Media and Digital for the company’s global and regional Power Brands.
“Dana is the ideal leader to be our new chief marketing officer. As our work for brands like Oreo, belVita and Cadbury demonstrates, she is constantly pushing the boundaries to create breakthrough marketing and engage with consumers in new ways,” said Chief Growth Officer Mark Clouse. “Her deep consumer understanding and strategic approach will be invaluable as we further focus on delivering fearless and innovative marketing programs that span multiple marketing and media channels and cutting-edge technologies.”
Anderson is a 25-year advertising veteran. She was named to her previous position of SVP of marketing communication and strategy when Mondelez International was created in 2012, having held the same role when she joined Kraft Foods in 2009. Prior to that, she served as president and CEO at DDB Chicago. She started her career at Young & Rubicam and then moved to J. Walter Thompson. She also was president and CEO of Foote, Cone & Belding in Chicago until leaving there to join DDB in 2004.
On Nov. 13, 2014, the Advertising Club of New York plans to honor Anderson as its “Advertising Person of the Year.”
Mondelez had 2013 revenue of $35 billion. Its products are found in 165 countries, and they include biscuits, chocolate, gum, candy, coffee and powdered beverages. Its billion-dollar brands include Oreo, LU and Nabisco biscuits; Cadbury, Cadbury Dairy Milk and Milka chocolate; Trident gum; Jacobs coffee and Tang powdered beverages.