Kroger and Yoplait are partnering for the fifth year with the annual Sharing Courage campaign. Throughout October, Kroger will keep its headquarters in Cincinnati pink and display a 150-ft. promotional banner to show its support for fighting breast cancer.
As part of the campaign, Yoplait, a General Mills brand, is partnering with Kroger to donate $20,000 to the American Cancer Society. Customers also can show support by visiting sharingcourage.com and supporting the brands that support the cause in stores.
The ceremony took place Sept. 29 at 7 a.m. and included Kroger associates who are breast cancer survivors as well as Kroger and General Mills executives and employees.
Sharing Courage raises $3 million to support breast cancer initiatives in communities across the country served by the Kroger Family of Stores.
