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M&M’S Crispy To Return In 2015


After a decade of phone calls, petitions, Facebook posts and countless other pleas, Mars Chocolate North America says M&M’S Crispy will return to stores nationwide in January 2015 following a 10-year hiatus.

M&M’S Crispy feature a crispy center covered milk chocolate, enclosed in a colorful candy shell. This treat is slightly larger than the original milk chocolate variety and will be featured in a new, bright green bag.

The launch of M&M’S Crispy is the biggest M&M’S Brand launch since the introduction of M&M’S Pretzel Chocolate Candies in 2010. M&M’S Crispy was first available as a limited-edition item in 1998, and the product’s re-emergence is a testament to the unwavering loyalty shown by consumers and media who refused to let the beloved flavor variant go the way of laser disc players, dial-up internet and other turn-of-the-millennium relics, according to M&M’S. According to records in Mars Consumer Care, M&M’S Crispy is the No. 1 Mars variant no longer on the market requested to be “brought back.”

“When M&M’S fans talk, we listen. And consumers have made it clear that M&M’S Crispy are so irresistible, we had to bring them back,” said Seth Klugherz, senior director for M&M’S Chocolate Candies.“We’re sure existing fans will be thrilled to see M&M’S Crispy back in stores coast to coast, but we’re just as excited to introduce this delicious product to a new generation of chocolate lovers.”

M&M’S Crispy will be available in early 2015 at retailers nationwide in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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