To show support for Breast Cancer Awareness Month, NatureSweet Tomatoes is continuing its partnership with Susan G. Komen and the fight to end breast cancer. NatureSweet will feature limited edition pink packaging nationwide through October 31 and will donate $100,000 regardless of sales.
The in-store pink packaging and promotional materials will be featured on NatureSweet SunBursts product packages and product labels. Eating at least two and a half cups of fruit and vegetables every day helps promote overall health and may reduce the risk of breast cancer. By raising awareness with its timely pink packaging, NatureSweet continues to support the mission to save lives and end breast cancer.
“It is very important to all of us at NatureSweet to continue our relationship with Susan G. Komen,” said Michael Joergensen, marketing director at San Antonio-based NatureSweet. “Many of our families have been affected by breast cancer, and it’s important to our company and our people to raise awareness and support research that is helping to find a cure.”
In its third year of partnering with Susan G. Komen, NatureSweet has donated a total of $255,000 to aid in the search for a cure. Susan G. Komen is the foremost entity in the fight against breast cancer with over 110 affiliates in cities across the U.S. and partnerships in more than 30 countries. Thanks to support from partners like NatureSweet, Susan G. Komen has invested over $2 billion in research and life-saving community programs since 1982.
“On both local and global scales, Susan G. Komen is innovatively leading the fight against this deadly disease,” Joergenson said. “We are truly proud to partner with them to help find a cure.”
NatureSweet Ltd. is a leading grower of premium, branded fresh tomatoes. Its tomatoes are grown, harvested and packaged by more than 6,000 full-time associates and are sold at major grocers, mass retailers, club stores and food service operators in the U.S., Canada and Mexico.