Retail chain Crumbs Bake Shop will open a test pilot concept in the Mariano’s store in Westchester, Illinois, on Tuesday. Plans are in place to offer a fresh sweets and snack bar featuring 25 flavors of Crumbs branded cupcakes and 15 varieties of brownies.
Under the direction of new owner Marcus Lemonis, entrepreneur and host of CNBC’s reality series “The Profit,” Crumbs will begin testing the concept at the Mariano’s located at 3020 S. Wolf Road to receive customer feedback on the preference of availability and options of the baked goods from a major supermarket chain. Currently, Crumbs cupcakes are available via its 25 retail stores throughout the country and for purchase online at crumbs.com.
“We approached Mariano’s because of their outstanding commitment to grocery quality, merchandising and customer satisfaction,” Lemonis said. “Mariano’s is my favorite local grocery store and it made sense to partner these two great brands together. We are excited to begin testing this concept with them at the Westchester, Illinois, location, and we are looking forward to expanding the Crumbs brand offering in the near future.”
Customers will have the opportunity to purchase favorite Crumbs cupcakes at the Mariano’s in Westchester, including Red Velvet, Carrot Cake and Cookies & Cream, as well as new products added to the menu like a Sweet Pete’s Salted Caramel Chocolate Cupcake and a Key West Key Lime Pie Cupcake resulting from Lemonis’ business partnerships on “The Profit.”