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Wonderful Sweet Scarletts Roll Out Nationwide

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The maker of Wonderful Pistachios, POM Wonderful and Wonderful Halos is bringing its newest product—Wonderful Sweet Scarletts Texas Red Grapefruits—to produce aisles nationwide.

Sweet Scarletts are grown, packed and shipped in Texas by Paramount Citrus, North America’s largest citrus grower. The warm Texas climate—sunny days with cool nights—yields the sweetest premium red grapefruits around, according to Paramount. Sweet Scarletts will be in season through May throughout the U.S. and Canada.

“Sweet Scarletts are so sweet, they will change the way you think about grapefruits,” says David Krause, president of Paramount Citrus. “Texas Red Grapefruits are not only a simple healthy snack, but they are also a perfect addition to salads, smoothies and even as a dessert.”

Paramount says Texas red grapefruit has a number of health benefits and can be easily incorporated into a healthy eating or weight management plan. Half of a medium grapefruit is roughly 60 calories and provides 100 percent of the recommended daily value of vitamin C. In addition, Sweet Scarletts grapefruit is Non-GMO Project verified.

“Wonderful Brands is known for transforming commodities like pistachios, pomegranates, almonds and mandarins into healthy brands, and we’re looking to do the same thing with grapefruits,” Krause said. “When consumers choose Wonderful Sweet Scarletts, they know they’re enjoying a premium product that was cared for by us from tree to table.”

Wonderful Sweet Scarletts are sold in 5-, 8- and 10-lb. bags as well as an 8-lb. box and as loose individual fruit in produce aisles of leading grocery, mass merchant and club stores. The launch will be supported with new displays, point-of sale, retailer promotions, free-standing inserts, consumer print, customer-specific marketing programs as well as public relations and digital activations.

About the author

Kristen Cloud

A former newspaper editor and publisher, she once enjoyed leisurely perusing the grocery store aisles but, since having a baby in 2016, she is now an enthusiastic click-and-collect shopper.

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