Instacart, which delivers groceries from multiple local stores within an hour, will now deliver groceries from Fresh & Easy stores in the Greater Los Angeles and San Francisco Bay areas. This is the first time that Fresh & Easy has offered its customers delivery.
Instacart customers will be able to choose from Fresh & Easy’s variety of grocery products ranging from produce to household items. Fresh & Easy’s selection of fresh, prepared foods also will be available, giving customers access to products ranging from Fresh & Easy’s Ready to Cook line of prepared meats and veggies to Wild Oats USDA-certified organic meals, pizzas, sandwiches and salads.
Since transitioning to new ownership a year ago, Fresh & Easy has reinvigorated its brand and its stores with the aim of fulfilling a new mission—saving customers time by making fresh and natural food more available and affordable. The grocer says the partnership with Instacart is the next natural step for the company, making Fresh & Easy products more accessible and even more convenient to customers.
“We’re excited to work with Fresh & Easy to deliver groceries in L.A. and the Bay area,” said Heather Wake, GM at Instacart. “Our customers are always looking for healthy and fast meal options, and Fresh & Easy, renowned for its prepared meals, is an excellent partner to help meet that demand.”
Added Mike Evans, VP of marketing at Fresh & Easy, “Partnering with Instacart is a win-win for everyone—our existing customers will now have a convenient and reliable delivery option for their favorite products, and we will be able to extend our reach to new customers who may not have yet visited one of our stores. Online ordering and product delivery have been major priorities for Fresh & Easy this year and we are glad we are able to launch with such a strong partner in Instacart.”
Instacart will initially launch with Fresh & Easy in Greater Los Angeles and the San Francisco Bay area with plans to expand to other areas where Fresh & Easy has a presence. Fresh & Easy has 167 stores across Arizona, California and Nevada.