“The mass appeal of the Super Bowl presents an unparalleled platform to launch 360-degree campaigns that ultimately deliver against our top priority: sell more beer,” said Jorn Socquet, VP of U.S. marketing at Anheuser-Busch. “With our track record, we know consumers look forward to our iconic spots and what viewers see during the game is just the beginning of what they’ll experience from Anheuser-Busch in 2015.”
Anheuser-Busch’s flagship brand, Budweiser, will debut a 60-second ad communicating its brewing credentials; the second Budweiser ad, “Lost Dog,” will feature the Budweiser Clydesdales, who will help a puppy who has lost his way learn the true meaning of friendship.
“The Budweiser Clydesdales have appeared in our Super Bowl ads for nearly three decades. They continue to serve as time-honored symbols of how we brew our beer: remarkable care and attention, sparing no expense, the highest quality and consistency,” said Brian Perkins, VP of Budweiser. “This year, they will live up to their reputation and once again save the day in a heartwarming story about best buds never letting you down.”
The Bud Light 60-second ad, “Coin,” features a Bud Light fan who experiences iconic, old-school 1980s fun—indicating he is “Up for Whatever.”
“We believe that our new Super Bowl commercial and the Bud Light House of Whatever will make Bud Light the most talked about experience at the Super Bowl,” said Alexander Lambrecht, VP of Bud Light. “Bud Light will continue to create unexpected experiences for ‘The Perfect Beer’ campaign in 2015 and win with Millennials through unforgettable, authentic experiences.”