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United Fresh Unveils New Logo And Website

United Fresh

The United Fresh Produce Association has redesigned its logo and website, unitedfresh.org.

“January is symbolically a time of fresh starts,” said United Fresh President and CEO Tom Stenzel. “As we move into the New Year, this transition comes with a new look for our association and a new user-friendly website designed to align with our mission of providing the resources and expertise companies need to succeed.”

The new brand aims to elevate the association’s mission to build a stronger connection across the United Fresh supply chain encompassing grower-shippers, fresh-cut processors, wholesaler-distributors, retail-food service operators, floral and industry service providers. This is expressed visually within the modern element—the halos—paired with a traditional type treatment representing the association’s history of more than a century of dedication to the produce industry.

The website carries over the new design from the logo and offers streamlined navigation, improved user functionality, enhanced search features and a robust publications library. The goal of the site is to give the user a cohesive view of the produce industry highlighting news and events, association commentary and a spotlight on industry achievements.

Featured Photos

Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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