Snyder’s-Lance Inc.’s new division that will focus on developing innovative and better-for-you snacking options now has a name: Clearview Foods. The division will concentrate its efforts on growing the Snack Factory Pretzel Crisps, Eat Smart and Late July Organic Snacks products, according to Charlotte, North Carolina-based Snyder’s-Lance, which first announced the new division last year.
The company also has rolled out a new logo for the division inspired by Snyder’s-Lance’s strategy and corporate direction. The logo for Clearview Foods features clean and fresh primary colors, a visually striking icon and a recurrence of the corporate tagline, “Snacking is our passion.” Together, the new logo, icon and tagline offer a clear perspective on the division’s mission to seek opportunities that capitalize on growth trends and extend into new food categories, the company says.
“With our new Clearview Foods division, we are in a stronger position to satisfy our consumers’ desire for healthy snack choices that deliver on taste and quality,” said Carl E. Lee Jr., president and CEO of Snyder’s-Lance. “Clearview is uniquely positioned to succeed by leveraging the company’s distribution network, R&D capabilities and manufacturing to drive growth. We are combining the entrepreneurial spirit of this division with our corporate scale to better serve the expanding snacking needs of our consumers and retailers.”
The company has appointed Peter L. Michaud, former VP of Snack Factory, to the role of SVP and GM of the Clearview Foods division.
“We all know that consumers are evolving the way they think about their snacking choices. Rather than shopping by a specific product category, they are seeking products that offer benefits aligned with their desire to eat healthier and adjust with their changing lifestyles. The future to us is all about better understanding these consumer behaviors and offering brands to satisfy them. We are also seeing a shift with our retail customers who have adjusted their shelf sets to offer healthier snacking options in locations across the store to cater to different lifestyle occasions,” said Michaud.
This new division is part of an overall transformation of the company, which started with the acquisition of Snack Factory Pretzel Crisps, and was followed by the divestiture of the private brands business, the acquisition of Baptista’s Bakery and the acquisition of a majority stake in Late July Organic Snacks.