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V8 Launches Four New Vegetable Blend Beverages


Last updated on June 14th, 2024 at 10:29 am

Campbell Soup Co. is rolling out new V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties include Healthy Greens, Purple Power, Golden Goodness and Carrot Mango.

• Healthy Greens: the juices of Spinach, Yellow Carrots, Apples and Pineapple;

• Purple Power: the juices of Purple Carrots, Beets and Apple;

• Golden Goodness: the juices of Sweet Potatoes, Yellow Carrots, Orange Carrots and Orange; and

• Carrot Mango: the juices of Carrot and Mango.

“With this new line, we set out to meet the changing tastes and healthier lifestyle needs of consumers by delivering juice blends that are delicious, with a more desirable ingredient panel, namely the presence of vegetable nutrition,” said Kelli McCusker, VP of beverage at Campbell Soup Co. “We love the ‘juicing’ trend because that is what we have always been about at V8. This launch combines our vegetable blending heritage with a growing behavior and brings it to consumers in accessible, affordable and delicious ways so everyone can participate.”

Each of the flavors includes antioxidant vitamins A, C and E, are 60 calories or less, deliver one serving of vegetables and are made from 75 percent juice and 25 percent water with no added sugar, preservatives or artificial colors and flavors.

The new juice beverages are available now in multi-serve 46-oz. and single-serve 12-oz. sizes at major grocery and convenience store locations nationwide at a suggested retail price of $3.99 and $1, respectively.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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