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Brookshire’s In Longview Celebrates Grand Reopening

REG Texas Longview Brookshire ribbon cutting

Grand reopening festivities at the remodeled Brookshire’s Food Store in Longview, Texas, began Wednesday with a ribbon-cutting ceremony. The store is located at 3354 Gilmer Road.

Among the renovated supermarket’s features are a new store front and new signage, paint and décor throughout. An expanded assortment of organic produce, along with fresh-cut fruits and vegetables, are available in the updated produce department. In addition, customers can purchase fresh meat cut-to-order in the market department and find an increased variety of fresh seafood options. The expanded beer and wine section features a wider assortment of imported wines and craft beers, while the updated bakery offers custom-made cakes and fresh tortillas made in-store daily.

Other updates include refinished customer restrooms, new check stands and expanded indoor and outdoor floral display areas. Additionally, the installation of polished concrete flooring, which requires fewer cleaning agents, and an automated lighting control system will help decrease the store’s impact on the environment.

The updated pharmacy will continue to fill name-brand and generic prescriptions, while offering a full selection of non-prescription medicines and health and personal care products. The generic prescription program provides savings on 30-, 60- and 90-day generic prescriptions. Pharmacy hours are 9 a.m.-7 p.m. Monday-Friday and 9 a.m.-6 p.m. Saturday.

All Brookshire’s and Super 1 Foods stores feature the NuVal nutritional scoring system. With NuVal, thousands of items throughout the store are scored on a scale of 1-100. The higher an item’s NuVal score, the better the nutrition. Customers can use this at-a-glance program to easily determine the overall nutritional value of products and make informed decisions.

“Brookshire’s has been a part of the Longview community for more than 75 years, and we are proud to invest in updating this facility to better serve our customers,” said Brookshire Grocery Co. President and CEO Rick Rayford. “We are excited about our increased product offerings and services and hope to provide the residents here an even better food and shopping experience for many years to come.”

In addition to Rayford, grand opening festivities Wednesday brought out Mayor Jay Dean and Chamber of Commerce President Kelly Hall. Store Director Bryan Jackson also presented charitable donations to the Spring Hill Independent School District, House of Hope and the Longview Chamber of Commerce’s Main Street Program.

The celebration will continue throughout the following weeks with special giveaways, promotions and sampling events.

Brookshire Grocery Co. operates 152 stores in Texas, Louisiana and Arkansas and has three distribution centers and five manufacturing facilities.

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