Cheez-It is making its first-ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff.
Crunch’d is offered in two flavors: Cheddar Cheese and Hot & Spicy that includes a Tabasco flavor.
“Crunch and a snack made with 100 percent real cheese have always been key to our cheezy devotees, and Cheez-It Crunch’d delivers both,” said Mark Miller, director of marketing, salty snacks. “We aimed to provide everything that Cheez-It fans love about the original while ramping up the crunch in a fun new way.”
Crunch’d is available in grocery and mass retail stores nationwide; SRP is $2.89.