Last updated on March 19th, 2015 at 09:58 am
Gulf Oil LP, a Framingham Massachusetts-based branded marketer of energy products, has launched a customer loyalty program to reduce its consumers’ Gulf Electricity bills and allow the shoppers to earn free gasoline at Gulf stations. Gulf enlisted Billaway as its loyalty platform provider to enable Gulf Electricity customers to convert qualified spending on everyday purchases to these customer rewards.
The program will be offered to Gulf Electricity residential and small commercial customers throughout five of the six New England states and parts of New York. Qualified purchases can be made at more than 25,000 retail locations and thousands of online websites.
The Billaway platform allows for easy enrollment and automatic savings. Gulf Electricity customers can sign up at www.gulfelectricity.com/Power-Points and their account is immediately loaded with $10 to jumpstart their savings. They can earn additional rewards by referring friends and family members to the program through the Power Points portal; $10 will be added to their account for each referral who signs up. The program is flexible, and points can be converted to reduce Gulf Electricity bills or to earn $50 Gulf Cards for the purchase of gas or other items at any of the more than 2,500 Gulf service stations.