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Oasis Brands Donates 11K Rolls Of Product To IGA Operator

Fiora 12 roll 2-ply Ultra Soft Bath Tissue

Last updated on June 14th, 2024 at 10:27 am

Oasis Brands has donated more than 11,000 rolls of paper products to Houchens Industries Inc., owner of grocery stores like Price Less IGA and Crossroads IGA. The donation will provide much-needed supplies to the Housing Authority of Bowling Green.

“We are very fortunate to have great partners and suppliers that share in our commitment to give back and support local organizations that provide essential resources to those in need,” said Alan Larsen, director of marketing and merchandising for Houchens Industries, headquartered in Bowling Green, Kentucky. “Thanks to the support of Oasis Brands and its Fiora products, we can in turn support the Housing Authority of Bowling Green, which can direct the donation to programs and individuals with the greatest need.”

Added Abraham Williams, executive director for the Housing Authority of Bowling Green, “We have a specific population of elderly and disabled citizens, as well as homeless individuals, who will greatly benefit from this generous donation. We serve folks who must prioritize their spending for rent, medical expenses and everyday essentials. Often times the everyday essentials aren’t purchased because they have no money left. This donation will help ease that burden and ensure some of our most at-risk populations have access to basic necessities.”

Nonprofit organizations can spend thousands of dollars each year in an effort to provide enough paper products, but they still lack enough supply to meet demand. Oasis Brands says it hopes to help with its donation of more than 11,000 rolls of bath tissue. In 2014, Oasis Brands donated more than 100,000 rolls of paper products to charitable organizations to support community giving programs of its retailer partners.

“By donating tissue products to Houchens, Oasis Brands hopes to help make families stronger one roll at a time,” said Scott Hunter, head of marketing for Winchester, Virginia-based Oasis Brands, maker of Fiora. “We are a growing company committed to giving back in support of the everyday life and activities of communities where we operate and where Fiora tissue and towels are sold.”

Houchens Industries says it is committed to partnering with nonprofit organizations and supporting the impact they have on their communities. Annually, Houchens’ retailers participate in several national and local fundraising efforts for nonprofit organizations, including the American Cancer Society, March of Dimes, the Center for Courageous Kids and Second Harvest Food Banks.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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