Home » FMI Survey Identifies Retailers As Wellness Destination

FMI Survey Identifies Retailers As Wellness Destination

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Last updated on August 31st, 2022 at 03:35 pm

A new Food Marketing Institute (FMI) survey on how food retailers are meeting the needs of shoppers has found vast business opportunities for food retailers. FMI’s “Food Retailer Contributions to Health and Wellness” details the growth of health and wellness programs in the food retail setting.

Among the key findings in the survey:

• Supermarkets are increasingly identified as a health care destination—Ninety-five percent of stores employ dietitians at the corporate, regional and store levels.

• More than ever before, food retailers are investing in health and wellness in their stores—Seventy percent of those surveyed currently view supermarket health and wellness programs as a significant business growth opportunity for the entire industry in the years ahead, with pharmacists and dietitians taking the lead.

• Whether shoppers are sick or well, food retail health and wellness programs are designed to help—The majority of respondents (74 percent ) have organized their health and wellness activities to balance engagement with both well and sick customers.

Cathy Polley, executive director of the FMI Foundation and FMI VP of health and wellness, said the survey substantiates how food retailers are well positioned as a health resource to shoppers in addition to a curator of mealtime solutions.

“While I consistently observe more coordination and collaboration among food retail health professionals, I’m witnessing a stronger culinary focus among our members. Notably, more than half of the food retailers in this survey employed chefs at the corporate level, many offering cooking classes focused on diabetes, weight management and simple family meals,” she said.

Polley added, “Beyond classes and recipes cited in the survey, food retailers are aware of the numerous studies that cite the benefits of families eating together more often. In 2014, they clearly embraced this concept with 84 percent saying they are actively promoting communal eating, such as family meals.”


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