Instantly, the world’s largest audience and insights company, has released its latest Shelf Score report, a monthly top 10 list of the newest CPG products ranked by consumer purchase intent.
Many of the March report’s top products feature spring flavors, such as M&M’s new Easter candy (76 percent purchase intent) and Pillsbury Funfetti Spring Cake Mix (64 percent purchase intent). Other warm-weather offerings making the list include new strawberry-flavored items from Post and Chobani. Additionally, Hamburger Helper and Pearls Olives have new products with a spicy pepper twist rounding out the list.
Each product was evaluated by hundreds of consumers via the Instantly Concept Test platform, which collects feedback on key success indicators such as purchase intent, differentiation, need/desire and value.