Lenny & Larry’s is rolling out its Snickerdoodle Complete Cookie. Made with ground cinnamon and sugar, plus a little twist, the Snickerdoodle is an all-natural, high-protein morsel.
To introduce the Snickerdoodle into the Lenny & Larry’s “fit family,” a launch event will be held for all ages today at California’s Muscle Beach on the Venice Beach Boardwalk (17th Avenue and Ocean Front Walk) from 11 a.m.-7 p.m.
The Venice launch pays homage to Lenny & Larry’s muscle-building roots and is set to feature the local favorite Sweet Beats truck playing live music while brand ambassadors hand out free Snickerdoodle Complete cookies to the crowd. Like all of Lenny & Larry’s Complete Cookies, Snickerdoodle is vegan and contains no GMOs, cholesterol, eggs, dairy or artificial ingredients. Each cookie delivers 16g of protein and 6g of fiber.
In addition to the live event, Los Angeles-based Lenny & Larry’s will launch a viral video #FeedTheModels, becoming part of its growing marketing portfolio. The humorous video features “famous fashion photographer” Wesley Snaps shooting a “high-profile” campaign with models who soon discover that eating a Lenny & Larry’s Snickerdoodle Complete Cookie is the cure for kale.
Snickerdoodle joins the Lenny and Larry’s family of Complete Cookies, which includes Chocolate Chip, Double Chocolate, White Chocolate Macadamia, Peanut Butter, Oatmeal Raisin, Lemon Poppy and Pumpkin Spice.