Aldi is teaming up with leading nutrition experts to introduce “Dietitian’s Picks” to help shoppers easily identify smart choices and kickstart healthy eating habits at home. Later this month, the grocer—whose U.S. headquarters are in Batavia, Illinois—will begin showcasing existing products hand-picked by registered dietitians for their nutritional value to help guide Aldi shoppers in their purchase decisions. The Dietitian’s Picks will include an assortment of products, including gluten-free and organic items, fresh meat and produce, and kid-friendly choices as well as fresh bakery goods.
“Establishing healthy eating habits at home starts with making smarter choices in the grocery store. Aldi dispels the misconception that healthy eating is expensive and time consuming by offering high-quality, yet affordable, nutritious items every day,” said Jason Hart, CEO of Aldi. “Our Dietitian’s Picks can serve as a perfect guide for shoppers looking to make a healthy lifestyle realistic.”
The Aldi Advisory Council includes five registered dietitians who specialize in various areas of the nutrition field, including family nutrition, sports performance and promoting a positive body image.
Go here for a complete list of Dietitian’s Picks.
Aldi says it makes healthy living simple and affordable by offering a variety of high-quality food products, including fresh produce, meat, dairy and pantry items. As part of its long-standing dedication to offering high-quality products at everyday low prices, Aldi says all its buyers and manufacturers are tasked with continuing to improve the nutritional profile of Aldi products. Removing certified synthetic colors, partially hydrogenated oils and MSG from all products in 2015 is just one of the ways Aldi says it is demonstrating its commitment. Aldi also requires all of its exclusive brand food suppliers to list key nutritional information on the front of the package, allowing shoppers to make more informed decisions, further streamlining the shopping experience.
For the past several years, Aldi has increased its store space dedicated to fruits and vegetables. Aldi says it is focused on increasing the number of healthier items requested by its customers through new product lines currently available in all stores. In addition to its SimplyNature product line, Aldi recently introduced its exclusive line of liveGfree gluten-free products into all stores, including granola bars, pizza, pasta and bread.
Aldi plans to open 650 new stores by the end of 2018.