Last updated on May 15th, 2015 at 04:35 pm
Snyder of Berlin, a leading snack company that produces chips, cheese snacks, popcorn and more, is debuting a full line of new and revitalized hometown packaging in an array of new sizes for its potato chip line. Just in time for summer, including Memorial Day, Fourth of of July and Labor Day, Snyder of Berlin products will be shipped in patriotic boxes that will be on display in supermarkets, convenience stores and mass market retailers.
The product line is available in new 2.75 oz., 6.75/7 oz., 9.5 oz. and 15-oz. party size. The Snyder of Berlin potato chips are available in Original, Bar-B-Q, Honey Bar-B-Q, Sweet and Sassy Bar-B-Q, No Salt, Vlasic Dill Pickle, Salt & Vinegar, Cheddar, Sour Cream, Rippled and Wavy. The majority of Snyder of Berlin chips are gluten free.
The new extended packaging pays homage to Berlin, Pennsylvania, with 11 flavors each featuring a different landscape or location.
The barn photo seen front and center on each package reminds consumers of the barns seen dotting the landscape throughout the Berlin area. Different flavors of Snyder of Berlin chips feature information panels of unique locations throughout Pennsylvania’s Laurel Highlands.
The locations featured are Ohiopyle Falls, The Wolf Rocks in Linn Run State Park, The Great Allegheny Passage Bike Trail, The Somerset Historical Center, The Lower Humbert Covered Bridge, Seven Springs Mountain Resort, Fort Ligonier, Fallingwater, Beam Rocks, Powdermill Nature Reserve and High Point Lake.
• Ohiopyle Falls, featured on Snyder of Berlin Original Potato Chips, is 38 miles from Snyder of Berlin. At the tiny town of Ohiopyle, the river drops 20 feet over a wide sandstone ledge. During special events, Ohiopyle Falls is open to thrill-seeking kayakers.
• The Wolf Rocks, as seen on the Snyder of Berlin Original Bar-B-Q Potato Chips, in Linn Run State Park is 27 miles from Snyder of Berlin. Wolf Rocks is just one of many sandstone outcrops above 2,500 feet. From many perches along the summit of Laurel Ridge, the skyline of Pittsburgh is visible nearly 50 miles away.
• The Great Allegheny Passage Bike Trail, shown on the Snyder of Berlin Salt & Vinegar Potato Chips, is 15 miles from Snyder of Berlin. The GAP Trail connects Pittsburgh, Pennsylvania, and Cumberland, Maryland, with a nearly level 150 miles of biking and hiking trail throughout the Appalachian Mountains.
• The Somerset Historical Center, displayed on the Snyder of Berlin Cheddar & Sour Cream Potato Chips, is 15 miles from Snyder of Berlin. The Somerset Historical Center is a 150-acre museum that preserves the history of rural life in southwestern Pennsylvania.
• The Lower Humbert Bridge, exhibited on the Snyder of Berlin Honey Bar-B-Q Potato Chips, is 27 miles from Snyder of Berlin. Pennsylvania has the most covered bridges remaining in the U.S., including the Lower Humbert Bridge. The Lower Humbert Bridge was built in 1891 and crosses Laurel Hill Creek in Lower Turkeyfoot Township, Somerset County.
• Seven Springs Mountain Resort, as shown on Snyder of Berlin Rippled Potato Chips, is 24 miles from Snyder of Berlin. A mountain resort, this all-season destination features a 750-foot vertical drop, 33 slopes and trails, seven terrain parks and 11 lifts. In the summer season, people enjoy fishing, hiking, spas and more.
• Fort Ligonier, captured on Berlin Sweet ‘N Sassy BBQ Potato Chips, is 32 miles from Snyder of Berlin. This historic area offers a glimpse into American history, with a reconstructed fort showcasing the 18th century, complete with authentic rare artifacts in the museum. In October, the Fort Ligonier Days festival is held in the neighboring town.
• Fallingwater, showcased on Berlin Sour Cream & Onion Potato Chips, is 41 miles from Snyder of Berlin. Designed in 1935 by renowned architect Frank Lloyd Wright, this location boasts a structure growing over the falls and is a union of art and nature. Local sandstone and cantilevers helped create the historic house, complete with original furnishings entrusted in 1963 to the Western Pennsylvania Conservancy.
• Beam Rocks, featured on Berlin No Salt Added Potato Chips, is 22 miles from Snyder of Berlin. Located along the ridges of Laurel Highlands, the Beam Rocks on Laurel Ridge feature a 90-foot cliff and offers views and opportunities for climbing adventures. A mix of nature and adventure, Beam Rocks is for outdoor enthusiasts.
• PowderMill Nature Reserve, highlighted on Berlin Vlasic Dill Pickle Potato Chips, is 32 miles from Snyder of Berlin. This environmental research center is a quiet refuge, welcoming scientists, students and families interested in the natural world. It’s an ideal place to explore, bird watch or simply enjoy nature.
• High Point Lake, displayed on Berlin Wavy Potato Chips, is 23 miles from Snyder of Berlin. Mount Davis soars to 3,213 feet and is the site of Pennsylvania’s highest elevation. The lookout tower offers views of the vista, including a view of three states. Near the summit is the 334-acre High Point Lake, stocked with eight species of game fish.
“With the introduction of the new packaging, sizes and diverse flavor profiles, consumers are not merely eating a snack; they can learn about and discover Pennsylvania’s sights while bringing Snyder of Berlin snacks along for the adventure,” said Jeff Leichleiter, VP and GM of Snyder of Berlin.
Suggested retail prices are $1.49 for the 2.75 oz., $2.50 for the 6.75/7 oz., $4.29 for the 9.5 oz. and $4.99 for the 15-oz. party size. The product line is available online and at stores in New York, New Jersey, Pennsylvania, West Virginia, Maryland, Kentucky and in some stores on the West Coast.