Marketing Meat/Seafood/Poultry Southwest Suppliers

Star Ranch Angus Beef Celebrates Summer With ‘100% Delicious’ Promo

Tyson Fresh Meats’ Star Ranch Angus beef brand is kicking off the summer grilling season with a “100% Delicious” promotion that runs June-August. It is the second promotion of 2015 centered on the brand’s 100% commitment to retail customers and consumers. Tyson Fresh Meats is a subsidiary of Tyson Foods Inc.

“We want consumers to know that when they pick up a package of Star Ranch Angus beef, they can expect only the best eating experience,” said Rick Janke, brand manager for Tyson Fresh Meats. “The ‘100% Delicious’ promotion is meant to whet the appetites of consumers for an exceptional meal that is fully backed with our 100% satisfaction guarantee.”

The “100% Delicious” promotion includes several point-of-sale elements, such as an ironman sign with hardware, store front window cling, shelf billboard, coupons with holder, digital elements and promotional hats for the meat department staff.

Additionally, Tyson Fresh Meats is offering participating retailers a chance to receive a $50 gift card by showing off their in-store point-of-sale display. Participants can submit photos of their Star Ranch Angus beef “100% Delicious” promotion display, along with their store’s name and mailing address to [email protected] to receive a gift card (one card per store, per promotion).

For more information on the “100% Delicious” promotion, visit  For business-to-business information on the Star Ranch Angus branded beef program, visit

Tyson Foods, headquartered in Springdale, Arkansas, is one of the world’s largest producers of chicken, beef, pork and prepared foods. Its brands include Tyson, Jimmy Dean, Hillshire Farm, Sara Lee frozen bakery, Ball Park, Wright, Aidells and State Fair.

About the author


A 10-year employee of The Shelby Report who writes for and about food. In previous lives, she worked at a police department in Texas and an amusement park in Arkansas. She also was a newspaper publisher for more than a decade. Not sure which of those qualified her for this job.

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