Last updated on June 17th, 2015 at 03:09 pm
The Coca-Cola Co. and Monster Beverage Corp. have announced the closing of a strategic partnership related to an equity investment, business transfers and expanded distribution in the global energy drink category.
The Coca-Cola Co. now owns an approximately 16.7 percent stake in Monster Beverage. The Coca-Cola Co. transferred ownership of its worldwide energy business, including NOS, Full Throttle, Burn, Mother, BU, Gladiator, Samurai, Nalu, BPM, Play and Power Play, Ultra and Relentless, to Monster; Monster transferred its non-energy business, including Hansen’s Natural Sodas, Peace Tea, Hubert’s Lemonade and Hansen’s Juice Products, to The Coca-Cola Co.
Since the transaction was announced, Monster and The Coca-Cola Co. and its bottlers have amended their distribution arrangements in the U.S. and Canada by expanding into additional territories and entering into long-term agreements.
The Coca-Cola Co. also has become Monster’s preferred global distribution partner with new international distribution commitments already in place with bottlers in Germany and Norway. In connection with the closing, The Coca-Cola Co. made a cash payment of approximately $2.15 billion to Monster.
