Last updated on June 24th, 2015 at 04:24 pm
CVS Health has opened its new Digital Innovation Lab in Boston, a facility that is focused on developing cutting-edge digital services and personalized capabilities that offer an accessible and integrated personal pharmacy and health experience. The lab will serve as a hub for the growing digital team at CVS Health, which will remain headquartered in Woonsocket, Rhode Island.
Primary lab focuses will include the exploration of breakthroughs for digital health through innovation in mobile, personalization, multi-channel e-commerce, connected health and digital therapeutics. CVS Health will further its pace and breadth of innovation through partnerships with promising startups and mature companies alike in the digital and healthcare space.
CVS says the lab also is committed to developing future-looking healthcare solutions. For example, CVS Health plans to introduce an array of new digital services in the coming year and beyond, ranging from beacon capabilities that allow customers to receive in-store pharmacy reminders, to applications that turn mobile phones into remote diagnostic tools. CVS Health services reach 100 million customers annually, meaning these innovations are poised to make a significant impact in helping people manage their health, according to the company.
The lab, located at 116 Huntington Avenue in Boston’s Back Bay neighborhood, will ultimately employ up to 100 team members, complementing the work of the more than 100 digital professionals currently at the company’s Digital Experience Center in Woonsocket. The company is actively recruiting talent with expertise in everything from application development and creative digital design, to engineering, coding, usability and customer experience.