Southeastern Grocers will donate all profits generated at Bi-Lo, Harveys and Winn-Dixie stores on Saturday, July 4, to Wounded Warrior Project’s Independence Program. The Independence Program is designed to help warriors who need to rely on their families and friends for support due to injuries they have suffered, such as brain injury, spinal-cord injury or other neurological conditions. Individualized plans are created with goals to provide a future with purpose at no cost to the warriors or their support teams.
“Winn-Dixie, Bi-Lo and Harveys operate in states with some of the highest active duty military populations in the United States,” said Ian McLeod, CEO and president of Southeastern Grocers. “While we recognize on Memorial Day those soldiers who paid the supreme sacrifice and give thanks to those who have served on Veterans Day, the sacrifice and needs of those who are severely injured visibly or invisibly is not necessarily fully understood. I am honored that we are running this program and am thankful to the military men and women and their families for their service and sacrifice.
“We believe we all have a responsibility to care and contribute to the lives of those who have served and sacrificed for the nation, which is why we are committing every cent of every dollar of profit generated this Independence Day across all of our Bi-Lo, Harveys and Winn-Dixie stores to help support the Wounded Warrior Project’s Independence Program,” he added. “We felt it is the right thing to do, and our 70,000 associates do, too.”
Steven Nardizzi, CEO of Wounded Warrior Project, said, “Continuing our work with Bi-Lo, Harveys and Winn-Dixie in the spirit of supporting our lifelong commitment to serving our nation’s veterans is exciting. Dedication to our injured service members is evident in the sincere efforts of companies like Southeastern Grocers, and the support we will be receiving from them is vital to our mission to honor and empower our Wounded Warriors, and Independence Day is the perfect time to celebrate.”
In addition to shopping at the stores on July 4, other ways in which customers can support the cause include:
- By donating during checkout through July 5;
- By wearing the “I Donated” sticker that cashiers will hand out on July 4 to all customers to encourage friends and family to do the same;
- By liking, following and sharing Bi-Lo, Harveys and Winn-Dixie Facebook posts and Twitter feeds with #AllForHonor; and
- By honoring a veteran or service member by posting a dedication on a special Facebook page, facebook.com/allforhonor.