Haggen Food & Pharmacy has selected omni-commerce provider Unata to help launch its new customer loyalty program and e-commerce experience. The implementation will allow for more personalized marketing across Haggen’s channels, including online, mobile and in-store.
Bellingham, Washington-based Haggen says its new e-commerce platform will increase its customer experience offerings and digital presence. Advanced machine-learning will automate personalized recommendations based on data curated from Haggen’s loyalty program. The technology will enable one-to-one recommendations across the online experience, including personalized e-commerce home pages and searches, individualized product recommendations and personalized circulars to drive in-store purchases. In addition, Haggen’s customers will be able to easily organize items as they shop online based on attributes such as organic, gluten-free or vegetarian.
“We are thrilled to offer customers a personalized experience through our new customer loyalty program,” said Beth Walsh, VP of consumer insights at Haggen. “Unata is a leader in the omni-commerce space, and we’re excited to leverage their technology to drive sales and improve our customers’ shopping experience.”
Added Unata CEO Chris Bryson, “We are proud to announce our partnership with Haggen, a grocer that is building on its success in the Pacific Northwest to expand throughout the West Coast. Haggen’s focus on a rich customer experience driven by loyalty will help pave the future of the grocery experience.”
The loyalty program will begin rolling out in Whatcom County, Washington, at the end of the year and expand to all 164 Haggen stores in the West early 2016.