Roundy’s Supermarkets recently made a donation of more than 19,000 pounds of apples to a local event and charities as a way to provide fresh produce to help feed the hungry. This donation signals Milwaukee-based Roundy’s participation in the “Take a Bite Out of Hunger” program sponsored by FirstFruits Marketing of Washington. The following local event and charities benefited from the apple donation: Oak Creek’s National Night Out; The Salvation Army—Milwaukee Co./Feed the Kids Program; Shalom Center in Kenosha; and Family Sharing of Ozaukee County in Grafton.
FirstFruits Marketing of Washington created the Take a Bite Out of Hunger campaign to help feed the underserved while bringing attention to the problem of food insecurity in the U.S. and Canada. This is the first year it has partnered with Roundy’s to make donations to local charities.
“We take extreme pride in being able to give back to our community and participating in Take a Bite Out of Hunger is a great way to make a difference,” said Donald Fitzgerald, chief marketing and merchandising officer at Roundy’s.
Added Dennis Jackson, regional manager of FirstFruits Marketing of Washington, “We love working with retailers like Roundy’s who are committed to serving the communities where they do business. Together, we’re not only making a donation but we’re also raising awareness of food insecurity in the United States and Canada.”
Since the program’s introduction in 2010, approximately 1 million pounds of fresh apples have been donated to local food banks and charities in the name of the participating retailers. This year, more than 10 retailers have joined the Take a Bite Out of Hunger effort with donations going to local charities and food banks throughout the U.S. and Canada.