North Carolina-based Lowes Foods and Unata, a leader in one-to-one omni-commerce solutions, say they plan to expand a new and innovative e-commerce experience across all 60 Lowes Foods-To-Go store locations. This expansion is a phased rollout across markets and comes after a successful pilot, according to the companies.
The Lowes and Unata partnership began with a joint ambition to create a unique and engaging personalized omni-channel experience, coupled with the comprehensive rebranding effort under way across Lowes Foods’ brick-and-mortar store base. Unata’s proprietary recommendation technology will enable digital engagement that is uniquely relevant to the guest.
The recent pilot provided key insights into how the Lowes customer uses the new platform, and how that platform interacts with shop fulfillment, pickup at the store and home delivery. Lowes and Unata says these insights have informed valuable product updates for the full rollout and have confirmed the planned innovation stream beyond the rollout.
Specific examples of the technology included within the rollout include:
• Ways to shop: This feature allows the Lowes customer to view the entire product catalogue by any combination of filters, including previously purchased, on sale, organic, gluten free, local and more. Customers also can sort through products based on popularity, personal relevance, date of last purchase, pricing and more.
• Complex offers: This is an industry-leading feature that reflects all in-store offers, including complex offers. Complex offers often are not available online and usually involve multiple products and SKUs redeemed after meeting set criteria. An example is “spend more than $25 and get $5 off.” The guest is able to view their progress toward redeeming an offer as they add more items to their shopping cart and their estimated total accurately adjusts along the way.
“We have been incredibly pleased by the success of our pilot and the strength of our partnership with Unata,” said Michael Moore, chief marketing officer at Lowes Foods. “Our collaboration has allowed us to improve upon the experience in real-time before moving ahead with full rollout. We have ambitious plans for providing a personalized experience for every Lowes Foods’ guest, no matter if they engage with us digitally or within one of our stores. We are confident that the continuous improvement within our digital shopping experience will result in even stronger guest satisfaction, deeper loyalty and larger baskets.”
Added Diego Maniloff, Unata’s VP of engineering and data science, “We’ve had an amazing experience working with Lowes Foods through their pilot phase and are thrilled to roll out our platform across all stores. We know this experience so far has only made our product better for the customer and we’ve been able to do that with Lowes Foods based on a collaborative, trusting relationship that is entirely focused on what’s best for their guest.”
Go here to view Lowes Foods’ pilot implementation.
Lowes Foods operates stores in North Carolina, South Carolina and Virginia.