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United Fresh Celebrates 20 Years Of Member Advocacy On Capitol Hill

united fresh 20th

Last updated on June 14th, 2024 at 10:09 am

The United Fresh Produce Association in September will mark the 20th anniversary of the United Fresh Washington Conference. Formerly known as the United Fresh Washington Public Policy Conference, the association first formally brought members to Capitol Hill in 1995 to meet with government leaders in an effort to advance produce industry issues.

Over the past two decades, the conference has hosted a number of congressional influencers and administration officials. Conference attendees have welcomed every Secretary of Agriculture, in addition to HHS Secretary Kathleen Sebelius, HHS Secretary Tommy Thompson and Secretary of Commerce Carlos Gutierrez. Notable elected leaders Sen. Tom Harkin (Iowa); Sen. Debbie Stabenow (Michigan); Sen. Saxby Chambliss (Georgia); Sen. Pat Roberts (Kansas); Speaker of the House John Boehner (Ohio); Rep. Sam Farr (California); Rep. Collin Peterson (Minnesota); former Rep. Dennis Cardoza (California); former representative and now Florida Agriculture Commissioner Adam Putnam (Florida); and the 1996 Republican presidential nominee and war hero Robert Dole of Kansas also have addressed attendees. Conference history currently is playing a role in the 2016 presidential debate as candidates Sen. Lindsay Graham (South Carolina) and former Sen. Rick Santorum (Pennsylvania), both past speakers at the Washington Conference, have entered their bids for the Oval Office.

In 2001, Sen. Tom Harkin introduced at the Washington Conference the concept of providing a “free fresh fruit and vegetable snack” for every student in the country. One year later, the 2002 Farm Bill included a four-state pilot program called the Fresh Fruit and Vegetable Program. Today, this program is being used in all 50 states where more than four million low-income elementary students receive a fresh fruit or vegetable snack every day at school. During the 2008 and, most recently, 2013 Washington Conference, industry attendees marched to Capitol Hill and successfully advocated for funding in the Farm Bill focusing on trade, research, pest and disease eradication, and market development resulting in the most significant investment of federal resources in the history of U.S. agriculture policy for the fruit and vegetable industry. Attendees have influenced important debates driving congressional direction on reauthorization of the Perishable Agriculture Commodities Act (PACA) in the mid-1990s, mandatory country of origin labeling for fruits and vegetables (2002-2008), and the modernization of the country’s food safety laws with the passage of the Food Safety Modernization Act in 2010.

Approximately 100 industry leaders attended the conference in 1995. By 2005, an increased presence was felt when 280 attendees marched to Capitol Hill. This year—20 years later—United Fresh will accompany nearly 600 industry leaders in Washington, D.C., to urge action from Congress on topics such as water, H-2A and nutrition.

“The Washington Conference has a long history of prompting action in Congress,” said Tom Stenzel, United Fresh’s president and CEO. “With Child Nutrition Reauthorization in the balance, drought spreading its effect past California for a fourth consecutive season and critical H-2A rules on the table, it has never been more important than now for Congress to hear directly from fresh produce industry leaders how their votes will impact businesses and the industry overall.”

Although the event itself has only formally convened since 1995, United Fresh has been hosting an annual public policy event for nearly 70 years, since moving its headquarters to Washington, D.C., in 1943. Originally called the Congress of Committees, the annual event was a time for volunteer leaders of the association to come together in Washington to conduct business meetings and share their views with the nation’s political leaders. Today, the association’s volunteer leaders still meet at the Washington Conference to conduct association business prior to their participation in two days of policy education, networking with industry peers and meeting with their Congressmen on Capitol Hill.

As the event continues to draw a larger constituency of produce industry leaders, United Fresh, too, expands the offerings of the event. Equally important to educating executives is the need to educate the up-and-comers of the industry, according to the organization. The Rising Leaders Seminar was created to do just that. For the second year, United Fresh is bringing in advocacy educators to share the ins and outs of engaging with Congress, industry leaders to emphasize the important role advocacy plays when businesses come together in support of an issue or solution, and forward thinking influencers to encourage the young professionals of the industry to stay informed, aware and engaged of what takes place in Washington.

This year, Washington Conference attendees will take part in strategic, face-to-face dialogue with key members of Congress, their staff and top regulatory officials. The event includes education sessions on today’s issues facing the industry and various networking activities with industry peers. Attendees will hear from Gen. Michael Hayden, former director of both the CIA and NSA; a panel of school food service directors, who will dive into the details of school lunch requirements; and Rep. Tim Ryan, Rep. David Valadeo, Rep. Rodney Davis and political personality Tucker Carlson.

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