Home » First ‘Ground Up’ Market 32 Opens In Sutton, Massachusetts

First ‘Ground Up’ Market 32 Opens In Sutton, Massachusetts


Last updated on June 13th, 2024 at 05:13 pm

The Golub Corp. cut the ceremonial ribbon on its first “ground up” Market 32 in Sutton, Massachusetts, on Oct. 28. The Sutton Market 32, a USGBC Green Globes-certified building located at 21 Galaxy Pass, is the first supermarket in the community.

“Market 32 is a reflection of what our customers have told us they want in a modern and convenient shopping experience,” said Price Chopper CEO Jerry Golub.

The store marked the fourth Market 32 to open since the company’s November 2014 announcement that it plans to develop the new brand across the majority of its 130-plus stores over the next seven to 10 years. The first three (located in Clifton Park and Wilton, New York, and Pittsfield, Massachusetts) were converted from Price Choppers and opened over the summer. Several other conversions are under way across the chain’s six-state footprint, and ground is expected to be broken soon on another new store in Oxford, Connecticut.M32_Sutton

The look and feel of Market 32 is distinctively more modern than Price Chopper, though many of the differences are subtle. Marked by open space, a décor filled with soft earth tones and product-focused displays, murals and lighting, the brand emphasizes convenient, ready-to-eat foods; fresh, handcrafted and locally grown, produced and manufactured products; and intuitive product/department adjacencies (e.g. greeting cards next to the floral department).

“Our Sutton Market 32 is a grocery store for this and future generations. While maintaining our focus on quality and value, we’ve added modern conveniences like a patisserie/café equipped with Wi-Fi, a drive-thru pharmacy, a Chef’s Table offering food demonstrations and sampling, a new higher standard of service and a host of wonderful signature items throughout the store,” said Golub.

The nearly 57,000-s.f. store employs 240 full- and part-time team members.

Throughout Market 32, customers will notice a commitment to supporting local manufacturers and growers, sourcing authentic imports and expanding varieties of gluten-free and organic, natural products, according to the company.

“The Market 32 store in Sutton is a hallmark moment for our company. We’ve built the kind of grocery store our customers have told us that they are looking for,” said Golub. “We’re very proud of this store and even more proud to be a part of this community.”

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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