Hy-Vee will host its annual Veterans Day breakfasts on Wednesday to recognize and thank veterans and active-duty military members for their service and provide them with a complimentary meal. West Des Moines, Iowa-based Hy-Vee expects to serve more than 80,000 veterans, military members and their guests at 240 stores across its eight-state region this year.
Some stores have planned programs, displays, entertainment or other activities to go along with the breakfast.
The Veterans Day breakfasts are part of the Hy-Vee Homefront initiative, which is comprised of several company efforts, including the “Hy-Vee Round Up for the Homefront” program, Honor Flights and veterans and military member employee recruitment.
Through Nov. 15, Hy-Vee customers can help support veterans by rounding up their purchases to the next dollar—or a desired dollar amount—at the checkout. Hy-Vee will match customer donations, up to $100,000. All proceeds from Hy-Vee’s Round Up program benefit three organizations that support veterans and their families.