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Hy-Vee Hosting Annual Veterans Day Breakfasts On Wednesday

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Last updated on June 14th, 2024 at 09:48 am

Hy-Vee will host its annual Veterans Day breakfasts on Wednesday to recognize and thank veterans and active-duty military members for their service and provide them with a complimentary meal. West Des Moines, Iowa-based Hy-Vee expects to serve more than 80,000 veterans, military members and their guests at 240 stores across its eight-state region this year.

Some stores have planned programs, displays, entertainment or other activities to go along with the breakfast.

The Veterans Day breakfasts are part of the Hy-Vee Homefront initiative, which is comprised of several company efforts, including the “Hy-Vee Round Up for the Homefront” program, Honor Flights and veterans and military member employee recruitment.

Through Nov. 15, Hy-Vee customers can help support veterans by rounding up their purchases to the next dollar—or a desired dollar amount—at the checkout. Hy-Vee will match customer donations, up to $100,000. All proceeds from Hy-Vee’s Round Up program benefit three organizations that support veterans and their families.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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