Home » Gulf Oil Develops Branded Visa Card To Increase Customer Loyalty

Gulf Oil Develops Branded Visa Card To Increase Customer Loyalty

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Last updated on June 13th, 2024 at 05:12 pm

Gulf Oil of Framingham, Massachusetts, has launched its new Gulf Visa Card, representing the company’s latest move to provide its dealers with ways to reward customer loyalty.

Gulf Visa Card holders earn points every time they use their card—at Gulf stations and elsewhere. Points are then automatically redeemed as Gulf gift cards that can be used at any branded Gulf location to purchase gas or other items.

“Millions of consumers make purchases at Gulf stations every day, and we are delighted to be able to reward them for their loyalty, and in turn to benefit our dealers by giving customers yet another great reason to increase their visits and purchases at Gulf locations,” said Gulf Oil SVP and Chief Sales and Marketing Officer Rick Dery.

The program works this way:

• The Gulf Visa Card, issued through Gulf’s partnership with First Bankcard, has no limit on loyalty points that can be earned.

• Cardholders earn three points for every $1 spent on any purchase at participating Gulf stations, and one point for every $1 spent elsewhere.

• Points are redeemed in 2,000-point increments. Every 2,000 points equates to a $20 Gulf gift card. Gulf gift cards will be sent automatically to customers in increments of $20, $40, $60, $80 and $100.

• Customers can use their Gulf gift cards to purchase gas, services or other items at any Gulf branded station. The program is supported with promotional materials for dealers, which were rolled out to stations earlier this fall. In addition, there is no fee charged to Gulf stations for processing this card.

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Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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