Now through Feb. 13, customers at all 91 Michigan D&W, Family Fare, VG’s, ValuLand and Forest Hills Foods stores and fuel centers will have the opportunity to make a cash register donation of $2.99 toward a 24-pack case of Spartan brand bottled water to benefit Flint, Michigan, residents. SpartanNash will apply 100 percent of the proceeds toward the water donations and deliver the water to the Food Bank of Eastern Michigan in Flint. The food bank will distribute the water to Flint residents with the help of its community partners.
SpartanNash associates also are pitching in and donating at the company’s Michigan headquarters. The drive began Jan. 23.
“We have been working since last fall to help our neighbors in Flint,” said Meredith Gremel, VP, corporate affairs and communications, SpartanNash. “Michiganders take pride in their state and watch out for each other. We have had customers and associates asking us how they can help and send water with our donations. With the scan, we make it easy and even do the heavy lifting—we also deliver as needed to facilitate distribution for our community partners.”
Teamsters Local 406 based out of SpartanNash’s Grand Rapids, Michigan, distribution center donated one truckload (20 pallets) of Spartan brand water to the Food Bank of Eastern Michigan earlier in January, and SpartanNash matched the donation for a total of 3,360 cases or 80,640 bottles of water. The Teamsters delivered the two truckloads of water to the Food Bank on Jan. 20.
In the fall of 2015, SpartanNash’s VG’s store in Caro, Michigan, donated 168 cases (two pallets, or 4,000 bottles) of water to Flint Community Schools. All VG’s stores partnered with Flint Community Schools by holding a water drive in stores. A total of 207 cases of water were donated by the community and were delivered on Nov. 12.