Gordy’s Markets and Mega Co-op earlier this year announced plans for Gordy’s Express convenience stores and fuel centers to become Mega! Holidays, while Gordy’s acquired three of the Mega! Co-op grocery stores.
Mega! Co-op closed its Mega! West store in Eau Claire, Wisconsin, and its Barron and Whitehall, Wisconsin, locations Feb. 20, at which time the transition to the Gordy’s banner began. All three grocery locations are expected to reopen as Gordy’s Markets by Friday, Feb. 26. Mega! East in Eau Claire permanently closed as part of the transaction.
All 14 of Gordy’s Express convenience stores and fuel centers will become Mega Holiday locations. Mega! Co-op will begin to convert the Gordy’s Express locations to Mega! Holiday on March 1. The company expects the convenience store transition to take three weeks to complete.
Gordy’s now operates 24 grocery stores, and Mega Co-op will own and operate 33 convenience stores and fuel centers once its transitions are finished. Both companies will maintain their current corporate office locations. Gordy’s and Mega Co-op, combined, employ nearly 2,500 people in western Wisconsin, and the companies say they are working to minimize any job losses with the transaction.
The companies say the agreement allows each of the organizations to focus on their primary business.
David Schafer, CFO of Gordy’s Market, said, “This is an exciting opportunity and a true win-win for both organizations. This transaction will allow two strong, locally owned companies to bring enhanced value to our customers throughout western Wisconsin.”
Mike Buck, president of Mega Co-op, added, “Both companies will be bigger and stronger as a result of this agreement. This helps ensure a positive future for both of our businesses and will allow us to focus on reinvestment, growth in a highly competitive environment and returning patronage to our cooperative members.”
Both companies say they look forward to bringing their brands to more communities in western Wisconsin. While the companies will remain separate and independent, they plan to collaborate on future new locations and support each other with joint loyalty programs.
Gordy’s is celebrating its 50th anniversary this year, and Mega Co-op has an 81-year history in Eau Claire.