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Mondelez Launching Its First New Snack Brand In More Than A Decade


Mondelez International is rolling out a new snack brand—its first in more than a decade—called GOOD THiNS.

The brand “starts with real ingredients (like wheat, potato and rice), combines them with enticing flavors (like garlic, spinach and sweet potato) and bakes each piece thin and crispy without any artificial flavors, colors, cholesterol, partially hydrogenated oils or high fructose corn syrup,” according to the company.

GOOD THiNS will be available in eight varieties at launch:

The Potato Ones! (With 60 percent less fat than the leading regular fried potato chip)

• Original

• Spinach & Garlic

• Sweet PotatoThe Potato One! Sweet Potato

The Chickpea One! (Made with real chickpeas)

• Garlic & Herb

The Rice Ones! (Gluten-free)

• Veggie Blend

• Simply Salt

• Poppy & Sesame Seed

• Sea Salt & Pepper

“At Mondelez International, what’s important to consumers is important to us. We’re regularly taking a consumer pulse on ingredient and flavor preferences, and we’re excited to launch a brand that delivers on a broad range of these interests,” said Danielle Brown, marketing director for GOOD THiNS at Mondelez International. “Best of all, it’s a snack that you can feel good about.

“The name ‘GOOD THiNS’ pays tribute to the delicious taste and wholesome ingredients, as well as the thin and crispy texture,” added Brown. “GOOD THiNS is good on so many levels, we think it will naturally become a go-to for our consumers in any snacking situation.”

GOOD THiNS products currently are rolling out nationwide at a suggested retail price of $3.69 per box.

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