More candy makers have signed a pledge to stop advertising aimed at children under the age of 12.
Ferrara Candy Co., Ghirardelli Chocolate Co., Jelly Belly Candy Co., Just Born Quality Confections, The Promotion in Motion Cos. Inc. and R.M. Palmer Co. agreed to the make the changes under the Children’s Confection Advertising Initiative (CCAI).
Formed by the National Confectioners Association (NCA) and the Council of Better Business Bureaus (CBBB), CCAI closely resembles the Children’s Food and Beverage Advertising Initiative (CFBAI). A half-dozen larger candy manufacturers—American Licorice Co., Ferrero USA, The Hershey Co., Mars Inc., Mondelez International and Nestlé—had agreed to stop direct marketing to young children under the CFBAI.
“CCAI follows the same principles as CFBAI, but is designed for small-to-medium size confectionery companies and has fewer administrative requirements than CFBAI,” Maureen Enright, director of CCAI and deputy director of CFBAI, said. “All CCAI participants are making the same commitment not to engage in child-directed advertising. CFBAI will independently monitor compliance and will publish periodic compliance reports, as it does for CFBAI.”
