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Not Your Average Joe’s Creates New Mobile Guest Experience

Not Your Average Joe’s (NYAJ), an East Coast casual dining restaurant chain featuring chef-prepared, made-from-scratch food with local ingredients, has partnered with MyCheck, a mobile payment technology platform, to develop its first branded mobile payment app to further elevate customer convenience and engagement.

“Not Your Average Joe’s has created a special dining experience—casual, but with a creative, upscale flair highlighted by freshly prepared dishes, including local seafood, outstanding service and moderate prices,” said Steve Silverstein, CEO of NYAJ. “As we continue to grow the NYAJ footprint, we want to give our customers an even better experience while keeping them engaged with our brand. The MyCheck mobile payment platform enables customers to download our app to their phone, view a live bill, reorder items on the check, split checks among diners, tip their server, pay and receive rewards for their patronage—all seamlessly integrated into our point of sale system. Guests can also order “Joe-to-go” from the app, make reservations and more. In totality, this new app represents the way forward in terms of guest interaction in the hospitality industry and we are proud to be at the forefront of this and partnering with MyCheck.”

Users can link multiple payment methods to their NYAJs account, including credit cards, debit cards, gift cards, Apple Pay and PayPal. The Not Your Average Joe app is available for free download at the Apple App Store and Google Play.

Tal Zvi Nathanel, U.S. CEO of MyCheck, said, “Wrapping the multiple MyCheck capabilities into an app gives the guest a one-stop-shop touchpoint into the brand and turns that interaction into a unique advantage in creating new and more effective customer-facing initiatives.”

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Featured Photo PLMA Annual Private Label Trade Show
Donald E. Stephens Convention Center
Chicago, Illinois
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