Home » More Than Half Of U.S. Households Purchase Fresh Mushrooms
Grocery Industry Grocery News Home Page Latest News National Perishables Produce News Produce News Suppliers

More Than Half Of U.S. Households Purchase Fresh Mushrooms

Last updated on June 13th, 2024 at 11:52 am

The Mushroom Council recently released a study analyzing the latest mushroom shopper purchase trends. The Fresh Mushroom Fast Facts study provides key insights into the shopping behaviors that are driving fresh mushroom category growth.

According to the study, more than half of U.S. households purchased mushrooms in 2015. Nearly four out of five purchasing households were repeat purchasers who bought mushrooms more than once during the year. Mushroom shoppers average six mushroom buying trips per year and spend $2.69 per trip.

“A high level of repeat purchasers is exciting news for the category,” says Bart Minor, president of the Mushroom Council. “These mushroom lovers are more receptive to new varieties and new ways to use mushrooms, such as the Blend.”

The Blend initiative was created by the Mushroom Council to encourage chefs, consumers, foodservice operators and retailers to find new ways to use mushrooms. The Blend is a food preparation technique that adds finely chopped mushrooms to traditional recipes.

“If we can influence mushroom buyers to spend $1 more per year on mushrooms, that would translate to a $66 million increase in annual fresh mushroom sales,” says Minor. “We are excited for the growth opportunities the Blend initiative presents for the industry.”

According to the Fresh Mushroom Fast Facts study based on data from the IRI National Consumer Panel, fresh mushroom buyers spent $15.78 per year on mushrooms.

To read more about the latest mushroom shopper trends and behaviors driving mushroom category growth, click here. To find out more about the Blend, click here.MC -Buying Rate

About the author

Shelby Team

The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

Featured Photos

Featured Photo ROFDA Spring Conference
Renaissance Esmeralda
Indian Wells, CA