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CMI Releases Behind-The-Scenes Video Of Rainier Cherry Harvest

Last updated on June 20th, 2016 at 10:21 am

The Rainier cherry harvest reached its seasonal harvest peak in mid-June, and Columbia Marketing International (CMI) expects its cherries to be 85 percent harvested by June 26. Because few retailers or consumers will ever have an opportunity to see the harvest in person, CMI has released a video highlighting one of its growers, offering a glimpse into the growing and harvesting of Rainier cherries in Washington State. The video features CMI grower Brian Sand, who talks about what it’s like to grow Rainier cherries.

Rainier-video-54.900-copyRainier cherries are among the most fragile items in the produce department, according to CMI. Their tender skin and light coloring make them susceptible to both orchard and harvest bruising. The cherries must be picked by hand into small buckets. The fruit is then transferred into picking lugs that are transported to a refrigerated packing facility.

Rainier cherries are a wonder of nature, according to Steve Lutz, VP of marketing for CMI. He says that few fruits can match the flavor intensity and brix levels of a ripe Rainier cherry: “It’s not uncommon for our Rainier cherries to have sugar levels above 25 percent, making them among the sweetest fruits in the produce department.”

“Our CMI Rainier cherry growers are incredibly passionate about what they do,” Lutz added. “The goal of this video is to show our customers how dedicated we are to getting them the highest quality Rainier cherries in the industry.”

CMI is one of Washington State’s largest growers, shippers and packers of apples, pears, cherries and organics. Based in Wenatchee, CMI delivers fruit across the U.S. and exports to more than 60 countries worldwide.

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