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Boulder Canyon Introduces Riced Vegetable Line To The Frozen Aisle


Last updated on June 14th, 2024 at 09:31 am

Boulder Canyon Authentic Foods is rolling out a new line of grain-free rice made from just one primary ingredient—100 percent real vegetables.

The ready-to-eat vegetables are designed as a low-carbohydrate alternative to traditional grain rice. Boulder Canyon Riced Vegetables are pre-washed, pre-cut and ready to heat with the ability to go from package to plate in three minutes. The rice alternative is available at select grocery and natural food stores nationwide with a suggested retail price of $2.99-$3.99 per bag.

Boulder Canyon riced vegetables are grain free and gluten free, and each portion counts as a full serving of vegetables, according to USDA guidelines.

“Vegetable ricing is a huge trend right now, whether it’s consumers on gluten-restricted diets or simply those looking to reduce calorie and carb impact,” said Steve Sklar, SVP and GM for Boulder Canyon Authentic Foods. “We’ve introduced a convenient option for these consumers, and we’ve taken it a step further to provide seasoned and plain varieties so they have multiple options. It’s a delicious and healthy rice or pasta substitute, and it can be easily added to any meal.”

The company says that Boulder Canyon Riced Vegetables expand the world of traditional riced cauliflower and broccoli with sweet potato and carrot varieties as well as epicurean seasoned varieties, including Cilantro Lime Cauliflower, Thai Curry Carrot, Caramelized Onion and Cheddar Cheese Broccoli. Additionally, plain varieties of Sweet Potato, Carrot, Cauliflower and Broccoli are available. The 10-oz. unseasoned bags contain three, 3.3-oz. servings, whereas the 9-oz. seasoned bags contain three, 3.0-oz. servings.

Boulder Canyon Riced Vegetables represent the first time the Boulder Canyon brand appears in the frozen section of the grocery store. The riced vegetables feature only real food ingredients and no cholesterol, no trans fats and no MSG. In addition to being gluten free, the riced vegetables are kosher and vegan.

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The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967, The Shelby Report is “Region Wise. Nationwide.”

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